Experience That Counts
Business success is a journey of experience and growth - full of wins, setbacks, and everything in between. With 40 years in business, Ray's experienced the highs of success and the challenges of tough decisions. The thrill of landing a big sale, the sting of losing one, the tough calls that keep a company running, and the rewarding moments of seeing a team thrive.
Business isn’t just about numbers - it’s about people, decisions, implementation, review and constant improvement.
Working in both large corporations and family-run businesses, gaining hands-on experience across different industries and with a Business Degree to back it up, Ray has built a skill set that helps businesses operate smarter, improve efficiency, and overcome challenges.
That’s exactly why Optima Business Improvement Services was developed - to help businesses like yours grow, adapt, and succeed. Whether you need fresh strategies, streamlined operations, or just an outside perspective, Ray is here to help.
If you want your business to thrive, not just survive, with a fresh perspective and an extra set of hands, don’t hesitate to reach out.
Testimonials
Ray has provided my business with thorough, holistic, and highly effective advice. His expertise in restructuring our business information has given us a clearer understanding of our operations, enabling us to make key decisions based on data rather than hearsay.
Through his services, we identified opportunities for improvement across multiple areas, including service productivity, streamlined data entry, HR, and safety. Ray also introduced us to CSR programs, which have since become a significant part of our business and our commitment to giving back to the community.
I highly recommend having a conversation with Ray—you’ll be amazed at the impact he can have on your business.
Daniel Danil
Managing Director
Safe Spray Pest Control
Ray is a highly professional and strategic thinker with a keen ability to cut through complexity and provide clear, strategic direction.
One of Ray’s biggest strengths is his mentorship. He doesn’t just advise—he actively works to develop people, challenging them to think critically and grow in their roles.
Having worked closely with him as I stepped into a senior leadership position, I’ve experienced firsthand how his guidance and direct approach can build confidence and capability.
Josh Ursem
General Manager
Green Design Indoor Plant Hire
Let’s Work Together
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